I was on Reddit and saw a post about a content marketing job called “This job posting isn’t a joke, but it should be. What do you think it would be like to work here?” posted by u/pudgewazowski.
Of course I had to click because I needed to know how bad this job posting was. And yeah, it was really really bad.
I’m not trying to shame this company (the reason I blurred out their name). What I want this post to do is to highlight that trying to be cool can quickly turn into trying too hard to be cool and backfire. If you’re trying to hire people that like pop culture, jokes, and having a good time at work, I’m not sure if this posting is the best it could be.
One or two jokes or references is alright, depending upon the culture of your company and the kind of people you want to attract. But this posting has a joke/reference almost every other line. I counted well over 20. It seems like someone was told they had to add as many “cool things” as possible.
Words like “steezy”, “sesh”, “stoke-level”, “rock star”, “stella dance moves”, are not words I want to see in job postings that I’d apply to. But then again, maybe I’m not the best fit for this kind of work culture.
I see job postings where the title is “Marketing rock star” or “Social Media Ninja” but slowly they seem to be going away. I think companies are finally realizing that they don’t need to use these terms to hire great people that enjoy their work and want a fun work culture.
Would you apply to this job? What do you like or dislike about this posting?