Everyone should have their own website. Not a Facebook page, not just a LinkedIN, but a real website. One of the main reasons is that you need something that you own. Facebook and LinkedIN could shut down and your profiles are now gone. A website is (kinda) forever.
Why wouldn’t you have one?
All you need to know is how to work your way around a template. That’s not to discount a fully custom website. But if you need just to get your presence online quickly, a template will do just fine.
The best way to start is learning WordPress. There are tons and tons of websites sand tutorials on the ins and outs of the system. Once you know your way around you can get a website up and running in 30 minutes or less. Though you’ll probably end up spending a few hours messing around with templates and filling out the content.
What Do You Need On Your Website?
Anything you want! I have a separate personal site aside from this site. I don’t want to mix the two, but if you feel like it you totally can, it’s all up to you.
You can have a personal site with your work, projects, blog, etc. If you’re looking to create a website to practice your marketing, separate it from your personal site so it’s focused just on the topic you pick.
Your personal site should have case studies and posts about what you’re working on. It’s a great way to showcase just what you do and your experience without having to write it all out in a resume or cover letter.
Instead of just adding “content marketing” to the skills section of your resume, you can have a blog post about how you grew a blog article to 1,000 shares. You’re now able to really show that you know what you’re talking about.
Put your personality into the site as well. It’s boring for a recruiter to see a plain site, they want to see you and what you’re all about.
Take this weekend to get something quick and dirty up. Get a domain name (I’ve used GoDaddy, Google “GoDaddy promo codes”), grab some hosting, install WordPress, pick a theme, customize and start adding content.
The important part is not the design or the look, it’s being diligent and consistent when it comes to updating it.