Email…marketers love it, but many recipients seem to hate it. Then, why does email marketing continue to work so well?
It’s a mix of copy, motivating content, appealing images, and continued engagement.
For some sites, I want to interact with them once but then never again. But for others, I’m happy to give them my email because I want to be notified if something new happens. Even if I don’t read every email from them, I still stay subscribed just in case. And that’s what a lot of people are doing. They claim to hate email, but are afraid to unsubscribe because of the chance they’ll miss a great deal or new product.
I’m a big proponent of email marketing (done right, of course) and I’m sharing only resources I would personally use below. There’s a ton of vanilla, boring content out there on email marketing, but the