Hey there, I’m Seth Fendley, a Project Manager at ClearPivot, an inbound marketing agency based in Denver, Colorado. Lauren is currently interviewing industry professionals to provide their insight into how they found themselves working in their jobs and what their jobs entail on a daily basis. Here’s what we talked about:
How did you end up working at ClearPivot?
My path to Project Manager at ClearPivot was not a traditional one. My path begins in college. I have a great guest post over at internships.com that provides insight into what led up to my job at ClearPivot. Essentially, as a junior in college I realized I wanted to work in the digital world and I began to put myself out there on social media. Through a series of events (highlighted in the aforementioned article) Chris Strom, Principal at ClearPivot (at that point cstrom.com) came across my Twitter profile. Within three months I was working at ClearPivot as the social media manager for the company and our clients.
Why did you start working as a Project Manager?
After a year and a half of working at ClearPivot focused mainly on social media production and content management there was a need for me to expand my role and begin managing some of the new clients we were taking on. The decision to take on an expanded role was as much an economic decision (I needed to work more now that I had finished college) as much as it was a decision to expand my knowledge base. The first few weeks as a Project Manager were a difficult transition. I was going from taking direction directly from my boss (Chris) to now dealing with a client and making sure we were providing the services we sold the client.
What tasks are you expected to complete as a Project Manager?
As a Project Manager I am the front line of communication between the client and our team. As part of this I am managing all of the tasks related to the project and all of the personnel who are working to complete those tasks.
- For our website development projects, this typically includes a developer, a designer, and a copywriter. During a website redevelopment project, I am working on making sure each individual is completing their tasks on time and the client is satisfied with the end result.
- For sales enablement projects, I am working on my own directly with the clients and their teams. This provides a different set of expectations where I am operating as an extension of their business. On sales enablement projects we actually view ourselves as an extension of our client team – even going so far as having an email address with the client’s company domain.
- For ClearPivot’s own marketing, I am in charge of overseeing both our content production and any site updates we need to make. This means I work directly with Chris, designers, developers, copywriters and our team to share the load of our content production schedule.
With an understanding of each of my job roles, below is a list of tasks I may be completing on a daily basis:
- Website Development:
- Meeting with clients to plan new site production schedule and design
- Emails & Meetings with developer and designer to make sure they understand the project and their assigned tasks
- Emails & Meetings with the copywriter to help prepare them to write copy for the new site and make sure they are staying on tasks
- Emails & Meetings with client throughout the process to keep them up-to-date and make sure what is being created meets their expectations
- Content migration and formatting from old site to new
- Sales Enablement:
- Emails with client & team regarding leads and follow-up process
- Emails with leads to help shore up follow-up process for client
- Monthly reporting on the sales progress
- ClearPivot marketing:
- Managing production of social media, blog articles, emails, landing pages, and website content
- Planning future content production
- Publishing and Scheduling all marketing content for ClearPivot
What is a typical day at ClearPivot?
You might have noticed that I’m from Arkansas – which is a very large distance from Denver. I have worked for ClearPivot from home since the beginning. This means each day I wake up and move from my bed to my recliner and start work. Currently, I manage two projects – a sales enablement project and a website redevelopment project – plus I manage ClearPivot’s marketing (an expansion of the role I started in).
When it comes to the two projects I manage, the website redevelopment comes first because it is a fixed scope, fixed-timeline project. The sales enablement project is second priority because it is an ongoing time and materials project. The typical day includes three key areas: checking & responding to emails, working on projects, and attending meetings. Below is a more detailed list of timeline/order in which I prioritize work. When reviewing the infographic below you can keep these things in mind.
What tools do you use on the job?
The final question I want to address are the tools that we use. As a HubSpot partner agency, most of our tools are based in the HubSpot platform. The HubSpot platform has a projects section which we use to manage all of our project tasks. We also have a social media management tool and a CRM that we use in HubSpot. Outside of HubSpot we use Slack for team communication and Google Drive for all of our project related files. For meetings we use GoToMeeting. For basic social image design I use a platform called Canva. If there is a task which involves something more in-depth like Photoshop or Adobe Illustrator we typically assign those tasks to one of our designers. We use Quickbooks Online for timesheets and accounting, and Gusto for payroll and HR.
This is a basic overview of what my job is like at ClearPivot. I wouldn’t trade the opportunity to work with phenomenal clients on a flexible schedule for the world. The ability to wear many hats in this role keeps my job interesting and is always presenting me with new tasks to encourage my growth.
Author: Seth Fendley
While serving as a site administrator in 2006, Seth realized the power of what would soon be known as “social media”. Setting his sights on infusing himself in this ecosystem he began work at ClearPivot in 2011. He is currently completing his PhD in Communication Studies at the University of Southern Mississippi where his dissertation is focused on how individuals perceive native advertising as real news.