Honest Marketer is ” a growing collection of practical how-to guides that teaches marketers to be honest in their campaigns. ” It was started by Ryan Kulp who runs companies like FOMO.
The main premise is to get marketers to be more honest. That fits well with the mission of this site, so I wanted to share the Honest Marketer principles that you should consider following:
- copywriting should be free of falsifiable claims
- pricing should be non-predatory and fair
- support should be personal, prescriptive, and human
- products should do what they say on the tin
Easy enough, right? But you wouldn’t believe how many dishonest marketers there are out there.
Be one of the good guys!