This resource guide is mainly for digital marketing beginners, but there are tons of resources for intermediate and advanced ones as well.

Each resource is labeled as to whether it’s beginner, intermediate, or advanced. If you’re just starting out, I’d recommend going through the beginner resources below. Find out what field you’re most interested in and delve deeper by going into the intermediate and advanced content.

digital-marketers-backpack-_-the-mission-marketer

The best approach for a beginning marketer is to learn the broad aspects of marketing, and dig deep into one or two topics you want to specialize in.

I went through a lot of “Beginners Guide to x” and “The Ultimate Guide to y”. My takeaway is that you shouldn’t trust all these headlines. There are way too many terrible “Definitive Guide” articles.

That being said, these are all guides, resources, and articles from sites I read and trust. If you have a suggestion, think I put an article in the wrong section, or just don’t like an article feel free to email me at lauren[at]themissionmarketer[dot]com.

Table of Contents

General Marketing

SEO & Link Building

Social Media Marketing

Content Marketing

PR & Outreach

Email Marketing

Conversion Rate Optimization

Design

Local Marketing

Marketing Automation

Data & Analytics

Copywriting

Customer Development

Growth Marketing

Advertising

Web Design

Tools

Job Search

Books

General Marketing

The Ultimate Guide to Digital Marketing– Growth Lab

Reddit.com/r/marketing

Reddit.com/r/askmarketing

The Beginners Guide to Online Marketing

An Internet Marketing Education in 16 Ebooks & 20 Emails

Noob Guide to Online Marketing

Summer of Marketing Email Course (Free)

SEO & Link Building

Check out our Ultimate SEO Study Guide

Beginner

SEO Tools: The Complete List (2019 Update)

Getting Started with Local Content

How to Learn SEO

A Beginner’s Guide to Google Search Console

20 Attributes that Influence a Link’s Value

The Definitive Guide to Keyword Research

Moz Academy

Link Building: The Definitive Guide

The Start to Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist]

How to do Keyword Research in 90 Minutes

On-Page SEO: Anatomy of a Perfectly Optimized Page (2019 Update)

How to Learn SEO: Choose Your Own Adventure Edition

Ecommerce SEO: The Definitive Guide

Diving for Pearls: A Guide to Long Tail Keywords

The Definitive Guide to Guest Blogging

Everything You Need to Know About Using Yoast SEO for WordPress

SEO Launch Checklist

Intermediate

201 Powerful SEO Tips (That Actually Work)

Troubleshooting Local Ranking Failures: A Beginner’s Guide

A Data-Driven Guide to Creating Viral Content

How to Get High Quality Backlinks (Without Guest Posting)

YouTube SEO: The Ultimate Guide

An Exploration of Podcasting SEO in 2016

Advanced

17 Untapped Backlink Sources

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

How to Appear in Google’s Answer Box

Effective SEO Strategy Case Study (963% More Traffic)

How to Get Backlinks with Guestographics

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Google’s 200 Ranking Factors: The Complete List

Social Media Marketing & Community

Checkout out the Social Media Resource Guide we’ve created! 

Beginner

How to Create a Social Media Marketing Strategy from Scratch

15 Time-Saving Social Media Templates

How to Get Your First 1,000 Followers on Every Social Network

How to Learn Social Media Marketing in 2 Minutes a Day: A free social media 101 email course

Social Media Marketing Training

A Complete Guide to Instagram Marketing: Get the playbook that drives results for Instagram’s top profiles

How to Create the Perfect Facebook Page for a Business: The Complete A to Z Guide

The Complete Social Media Checklist for Writing Winning Posts

Get to Know the Ghost: The Complete Guide to Snapchat

Intermediate

The Superhuman Guide to Twitter Advanced Search: 23 hidden ways to use advanced search for marketing and sales

How to Create a Social Media Report and Explain it to Your Boss or Client

The Social Media Manager’s Daily, Weekly, and Monthly Checklist

The Ultimate Guide to Creating The Perfect Social Media Calendar

The Complete Buffer Guide to Social Media Success: A 10-Day Email Course to Boost Your Results

The Smart Marketer’s Guide to Choosing a Social Media Niche: A step by step guide to finding, analyzing, and testing the best platform for your business

Advanced

Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles

How to Build Social Media Into Your Sales Funnel

The Complete Guide to UTM Codes: How to track every link and all the traffic from social media

Case Studies

7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months

How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles

A Month’s Worth of Simple Social Media Growth Hacks and Experiments

You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend it.

Content Marketing

Checkout out our in-depth Content Marketing Resource Guide! 

Beginner

What is Content Marketing?

Hubspot Content Marketing Certification

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

The All-in-One Content Marketing Playbook for Startups

How to Guarantee at Least 120 People Read Your First Blog Post

My System for Writing a 10,000 Word Blog Post in 5 Hours

Intermediate

How to Generate Strategic Content Ideas for Each Funnel Stage

The Specificity Strategy: How to Turn Generic Posts into Stand Out Content

The Comprehensive Guide to Content Marketing Analytics & Metrics

Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months

How to Boost Conversions by 785% in One Day (The Content Upgrade)

Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations

Advanced

Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks

How to Use Mega Projects to Drive an INSANE Amount of Traffic to Your Site

Case Studies

How We Used Our Content Growth Model to Boost Blog Traffic by 95% in One Month

Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers

Content Promotion: How We Grew From 0 to 32,977 Users in 5 Months With Zero Paid Traffic

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

PR/Outreach

Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

10 Tools and Services You Need to Get PR for your Startup

The 6 Step Guide to Getting Free Press for Your Startup

Help a Reporter Out

Where to get press for your startup

Email Marketing

Beginner

Getting Started With Email Marketing

Hubspot Email Marketing Certification

Email List Building

Email Marketing Field Guide

A Beginner’s Guide to Successful Email Marketing

Understanding Email Laws and Regulations

50 Sales Email Templates

Intermediate

A/B Test Your Email Campaigns

Try These 3 New Tricks to Jump-Start Your Stagnant Email List

What is Drip Marketing? The Complete  Guide to Drip Campaigns, Lifecycle Emails, and More

A Beginner’s Guide to Email List Segmentation

How to Write Absolutely Irresistible Drip Campaign Emails

How to Deliver a Great Customer Experience with Recurring Emails

Advanced

The Ultimate Lifecycle Email Marketing Guide

A Guide to Triggering Personal Emails

3 Advanced Email Marketing Strategies Guaranteed to Grow your Business

How to Run a Reactivation Campaign

Optimize Your Email Campaign

50 Smart Ways to Segment Your Email List Like a Pro

Resources

Really Good Emails

Art of Emails

Conversion Rate Optimization

Beginner

How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide

The Beginner’s Guide to Conversion Rate Optimization

The Landing Page Optimization Guide You Wish You’ve Always Had

The Anatomy of a Perfect Landing Page

Intermediate

Writing Value Propositions That Work

Conversion Rate Optimization Techniques: The Complete List

The Definitive Guide to Creating High Converting Landing Pages

How to Boost Conversions by 529% in 25-Minutes (Two Step-By-Step Case Studies)

Advanced

How to Create a Squeeze Page That Converts at 21.7% (Case Study)

How to Use Personalized Content and Behavioral Targeting for Improved Conversions

How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine

Resources

The Colossal List of Landing Page & CRO Resources

101 Landing Page Optimization Tips

Design

How to Create Engaging Images for Social Media: A simple guide for non-designers

50 Totally Free Lessons in Graphic Design Theory

Getting Started with Visual Hierarchy

How to Build a Brand Course

55 Hand Picked Resources to Help You Learn Graphic Design Quickly

Local Marketing

Which Digital Marketing Options Best Fit Your Business?

The Guide to Local Content Marketing

Marketing Automation

Beginner

The Definitive Guide to Marketing Automation

The Customer Journey to Online Purchase

How Marketing Funnels Work

Intermediate

How to Use Marketing Automation Throughout the Customer Journey

Create an Effective Lead Scoring  System in 7 Steps

How to Track Customer Acquisitions

How to Create a Marketing Funnel that Generates Sales

Advanced

How to Design Lead Nurturing, Lead Scoring and Drip Email Campaigns

Guide Prospects Through the Buying Journey with Marketing Automation [Video]

Data & Analytics

The five step, 15 minute guide to marketing analytics

How to use Google Analytics to help shape your marketing strategy

The Absolute Beginner’s Guide to Google Analytics

The Definitive Guide to Marketing Analytics

Google Analytics Academy

The Excel Tutorial We Made For Our New Marketing Hires

The Only Event Tracking Setup Guide You’ll Ever Need

Copywriting

Beginner

The Beginner’s Guide to Writing Facebook Ads

The Definitive Guide to Copywriting

How to Become a Copywriter (with no experience)

Writing Copy for the Web

Intermediate

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

30 + Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

GrowthLab’s Ultimate Guide to Email Copywriting

Advanced

The Conversion Copywriters Guide to Landing Page Copywriting [Ebook]

Case Studies

How I Optimized the Crazy Egg Home Page

3 Copywriting principles we followed to 2x Sweatblock.com’s revenue

Resources

Swipe Worthy

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

Customer Development

Beginner

Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase

How to Create Detailed Buyer Personas for your Business

How we used a simple survey to crack the code on our customers

95 Ways to Find Your First Customers for Customer Development and Sales

Intermediate

You Don’t Know Your Customer and It’s Crippling Your Growth – Lessons on Conducting User Research

The Art of the Customer Development Conversation

No Time for Interviews? Find Voice of Customer Aggregators

Advanced

You’ve Interviewed your Customers. Now what?

Customer Driven Product Development: Understanding the real problem

Resources

Customer Development Labs

Search Engine Marketing (SEM)/ Pay Per Click (PPC)

Beginner

Search Engine Marketing: What it is & how to do it right

The Ultimate Guide to Pay Per Click Marketing

The Noob Guide to Understanding Pay Per Click Marketing

Intermediate

Google Adwords Certification

The essential toolkit for paid search budgeting

Toolkit for Mobile PPC

KlientBoost Resources

Advanced

Rule your PPC strategy with high value analytics toolkit

Become a master of Excel Toolkit

Growth Marketing

Beginner

What is Growth Marketing?

Growth hacking made simple: A step by step guide

Create Your First Marketing Plan

Free Growth Hacker Course

Intermediate

The Scientific Marketing Strategy Behind Exponential Growth

Growth Hacking Tactics That Every Startup Needs to Know

The Growth Hacking Process That Drives Everything We Do

21 Actionable Growth Hacking Tactics

Case Studies

Growing a Site from 0 to 10k Visitors in a Month

Resources

144 Actionable Growth Strategies for Your Business

35 Growth Hacking Tools for Marketers Who Don’t Code

Growthhacker.tv

Marketing Plan And Chill

Advertising

Beginner

The Complete, Always-Updated Guide to Facebook Advertising

Pinterest Ads Manager: How to promote your pins using Pinterest’s new advertising tools

32 Facebook Ad Examples

Facebook Blueprint Courses

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Google Ads for Beginners

Google’s Own Training Programs for Ads

Intermediate

Almost everything you ever wanted to know about remarketing [toolkit]

Advanced

Web design

Codecademy

How to learn WordPress for free in a week

Tools

The $0 Marketing Stack: 41 free options to popular paid services and tools

Ladder Marketing Stack- The 40 Tools We Use to Grow Businesses

Job Search

Can’t Land a Marketing Job with your Resume? Try This Instead

How to Get a Marketing Job (At Ladder.io)

Why Marketing Has Become The Hardest Position to Hire For

The Marketing Skills You Need to Become a Full Stack Marketer

Books

Influence by Robert Cialdini

Don’t Make Me Think by Steve Krug

Purple Cow by Seth Godin (Pretty much any Seth Godin book)

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Made to Stick by Chip and Dan Heath

Everybody Writes by Ann Handley

Hooked by Nir Eyal with Ryan Hoover

How to Win Friends and Influence People by Dale Carnegie

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Kim Chan and Renée Mauborgne

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