Everyone should have their own website. Not a Facebook page, not just a LinkedIN, but a real website. One of the main reasons is that you need something that you own. Facebook and LinkedIN could shut down and your profiles are now gone. A website is (kinda) forever.
I hope this article gets out to someone still in high school, because it’s something I wish I’d learned back then. I wish I had been told to start building up my “career capital”, as Cal Newport, author of So Good They Can’t Ignore You, calls it. By now I’d have a portfolio full of work and skills that I could show to a potential company.
I thought this article from Lauren Holiday on The Muse was a great example of putting in creativity and effort into the job search process, rather than just defaulting to the standard boring resume and cover letter.
I’m constantly on Reddit, especially doing research and finding stuff for this site. That’s when I came across this gem of a post for a second time (I had already favorited it) and had to share it. I messaged u/epicause and they graciously allowed me to republish their comment here.
I’m sharing here because this post illustrates exactly what needs to be done to get a job in digital marketing. It’s a big field, but it’s competitive and just getting your foot in the door can be tough enough.
Read this post, and try to implement some of the ideas into your job hunt.
Say yes to opportunities in the beginning of your career.
That’s not to say you need to necessarily say yes to something if you’re not comfortable with it or if you need money and they’re offering unpaid work. This is based off of my experience and where it’s lead me so far.